When we decided to change our packaging, we had to do it in a very short space of time and the most efficient thing to do was to replicate the size of our existing bags
in a box to keep the footprint the same. Whilst the front face of our packs is large and bold, we’re actually narrower than other boxes, so in terms of overall volume, it is pretty comparable.
Being sustainable is really important to us, but so is creating a quality product that satisfies our customers and gets to them in one piece! We’re really happy to be using home compostable film and to be in a recycled and recyclable cardboard box.
With some other brands we conducted a large eco-study last year and discovered that one of the key barriers to people making more sustainable choices was lack of information – our new boxes give us the opportunity to explain more about our packaging to customers and help them dispose of our packaging correctly. We’re also really pleased to have the extra space to include our gut health glossary, demystifying another area of confusion.