Let’s talk about… sustainable diets

person with locally grown vegetables

What do consumers think is a sustainable diet?

Whilst the majority of consumers say they try to make sustainable choices they do not consider the nutritional value of the food they eat.  This was the key finding of a new survey conducted by YouGov for Arla Foods

More than 8,000 consumers in the UK, Denmark, Sweden and Germany took part in the survey which revealed that two thirds (66%) do not see nutrition as part of a sustainable diet.

It was very encouraging that most consumers said they tried to make sustainable choices when possible – however this was focused on issues like carbon footprint, biodiversity, packaging and animal welfare.  Concerningly, only one in three (34%) people associated nutrition with sustainable diets.

The Food and Agriculture Organisation of the United Nations (FAO) define sustainable diets as those which consider a number of vital  components including not only the environmental impact but also the nutritional value of the diet.

People Need Help To Make Better Choices

Another interesting finding is that half (49%) of those questioned feel confused about how to eat sustainably and 52% state that they would like more information.  That’s where brands like Troo have an important role to play.  We need to help make it easier for people to make the best choices.

A good place to start is the UK Government’s Eatwell Guide – this has been updated to help you get a balance of healthy and more sustainable food.  Click on the image below to reach a downloadable copy.

So What Is A Sustainable Diet?

You need to imagine all the food you eat in a day in one big pile or plate.  The proportions should be as you see in the guide – so around 1/3 of your diet should be fruit and veg – and this should be mainly the latter.  A wide variety of different vegetables in a variety of colours and textures is key.

Notice too how a third is fibre-loaded, starchy carbs.  This DOES NOT include sugary, processed, refined carbs like sweets and biscuits.

Now this might be tricky for some on a carb restricted diet – but it’s the fibre that is the important part.  You need to try to eat 30g of fibre per day and ideally 30 different plant based fibres per week.  30/30 is the name of the game.

Troo Spoonful of Fibre is a delicious compromise if you need to supplement your fibre consumption but want to manage your carb intake.  This yummy, smooth, lightly sweet syrup is a whopping 65% fibre and only 9.5% carbs from the natural sugars.  NOT too good to be Troo!

Beans and lentils are also fantastic as fibre providers, but they fall into the protein camp.  They are especially important for those on a vegan or vegetarian diet.

Finally see how small the proportion of dairy / alternatives and oil and spreads is?  Good fats are really important – Extra Virgin Oil, Coconut Oil and the fats from Avocado and oily fish (salmon, mackerel and herring); but amount you need to eat should be in the recommended proportions.

What Were The Key Findings?

The survey was conducted by YouGov of 8,212 consumers in the UK, Denmark, Sweden and Germany between Monday 20th September – Friday 24th September 2021.

Key results:

  • Only 34% associate nutrition with sustainable diets – 66% do not consider it a feature of sustainable diets.
  • The majority associate environmentally friendly (58%) and locally produced (52%) to be features of sustainable diets
  • 63% say they try to make sustainable food choices whenever they can
  • 49% feel confused about how to eat sustainably
  • 52% would like more information about how to choose a sustainable diet

How Can Troo Help?

We believe we can help in a number of different ways:

  1. We can help the ‘normal person’ understand what eating sustainably means – that it is equally about nutrition as it is about where the product comes from, how it is made and how it is packed.
  2. We can offer products where people can tick all of the boxes without having to compromise; products that are nutritionally sound as well as being locally sourced and environmentally friendly.
  3. By partnering with like-minded brands in our communication and in our Gut Health & Goodness Discovery Box we can showcase other fantastic products that can fit with sustainable diets to open our customers up to other options.

If you can think of other ways that we at Troo can help please drop us a line at [email protected].  We’d love to hear from you.

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