Troo really is a family affair so when Helenor and Mike, Troo co-founders, started to bring Troo to life, their kids asked them to promise that however Troo evolved as a company, it would put plastic free decisions at the heart of product development. We have been committed to being a plastic free food company ever since.
We are proud to have been the first 100% compostable product in the mainstream UK cereal market. Change needs to happen in the world of food packaging, and we are happy to lead the way, even if it does mean a few more headaches and hurdles to get over!
In late 2020, we were asked by Independent research agency, The Brandbean, to help spread the word about their survey looking at how easy (or not) it is for consumers to make eco-friendly choices and what the general appetite is for more eco-friendly products.
Well now the results are in - and they show an exciting shift in consumer thinking and buying decisions. Not only do people want to make more sustainable purchases, they need to.
Our Granola and Porridge pouches can be recycled with your paper recycling either in your household recycling collection or in a paper/cardboard recycling bin.
If you have a jar of our Spoonful of Fibre inulin syrup, simply put the jar in your glass household recycling and the cardboard sleeve can go in the paper recycling.